Clik here to view.
Incentivize Revenue Drivers
Google Analytics can segment traffic from social networks and show what % of new visitors arrive via that channel + how much revenue those visitors generate. If for your site social network channel is...
View ArticleClik here to view.
Bait and Switch Tactic
In the book Mind Programming author Eldon Taylor shares his experience selling sewing machines using bait-and-switch: It started with an offer too good to be true. In the 1960s credit depended upon a...
View ArticleClik here to view.
Clik here to view.
Virtual Greeter + Cookie
Many e-tailers have a virtual greeter on their homepage: What’s unique about how supportsockshop.com uses their virtual greeter is this: on your first visit the greeter reads a standard welcome script,...
View ArticleClik here to view.
Make it Seem Special
HeartlandAmerica.com has a pretty persuasive call to action: I took this screenshot on 6/8. The Post-it note below ADD TO ORDER gives the impression this is a one day only deal, after all, it’s a...
View ArticleClik here to view.
Clik here to view.
Super Clever
This e-tailer has discovered a genius tactic to engage visitors and get them to click Google+ button–
View ArticleClik here to view.
Leverage Core Assets
Crutchfield.com prides itself on its technology advisors. They use this in their marketing. On their website they even show a real-time counter of how many advisors are currently available to help...
View ArticleClik here to view.
A Look Behind the Scenes
One downside of ecommerce is that it tends to be transaction oriented, which means your shoppers don’t always see who you are, and what you stand for. Ibex, an outdoor clothing company, has a page...
View ArticleClik here to view.
A Day Before Christmas
Cutleryandmore.com realizes December 24th is too late to market cutlery items (not enough time for a physical object to reach recipient). But it’s the perfect time to pitch digital gift cards (can be...
View ArticleClik here to view.
Make It Easy
On thespicehouse.com not only do they have a recipes section to sell more of their spices but as you read each recipe and whet your appetite your shopping list (for that recipe) has been created for...
View ArticleClik here to view.
What’s Worth Showing, and What Isn’t
Ctshirts.com shows their 94% customer satisfaction seal right on their homepage– Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this...
View ArticleClik here to view.
Leverage Your Strengths
If there is a form of shopper interaction (email signup, customer service, chat, etc.) that works really well make sure to highlight the heck out of it. Homegallerystores.com knows personal...
View ArticleClik here to view.
Just 1 Left
Entertainmentearth.com has a page that lists all items where just 1 unit remains (red arrow in screenshot below) … Link to page– http://www.entertainmentearth.com/justoneleft.asp Great way to play on...
View ArticleClik here to view.
Case Study: Make Them See Your Point of View
As online retailers we want our site visitors to behave a certain way. Our visitors have their own ideas about what they want to do. E-tailers who figure out a way to get what they want are the most...
View ArticleClik here to view.
Price Valid From [08/21/2014] to [09/10/2014]
To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days— Great...
View ArticleClik here to view.
Make It Fun
Acitydiscount.com is a boring B2B e-business that caters to the needs of food service companies. 95% of the time service company buyers enter acitydiscount.com when they have a very specific need and...
View ArticleClik here to view.
Best Gift for December 24th
This is the best gift a retailer can offer on the 24th– Which is why backcountry.com advertises it right on their homepage. Happy Holidays!
View ArticleClik here to view.
Signup Counter
When you go to Basecamp.com they tell you how many people signed up for the product in the last 7 days–
View ArticleClik here to view.
Lord & Taylor About Us Page
Lord & Taylor is a giant retail brand with 100s of stores across the US. They spend millions on advertising. This is their About Us page: Come on Lord & Taylor, you can do a better job...
View Article
